Pael Business Tips – Effective websites:
After I speak at an event people come up to me and ask for advice on how to have an effective website that brings more leads or simply put, earn money. Fortunately there are many things you can do to turn your website into an income generating machine. Other than having incredible web design, here are the 4 of the most important elements you must have in order to generate revenue from this important digital asset:
- Content is king! You must have the correct content within your website that defines it not only to your client but more importantly to Google.
- SEO! Search engine optimization is a part of marketing a website and in most cases a must to draw people to your site that are looking for your services. This is an ongoing expense and must be planned for accordingly.
- You must have a lead generating mechanism. Either a pop-up that asks for information or to sign up for a newsletter or a form for everyone can fill out to get your newsletter. BUT, obviously you have to commit to creating a newsletter before you have this in place. 🙂
- Blog. Nothing tells your potential customer more about your abilities then creating a blog. Whether it is a written, audio, or video it is highly recommended to establish yourself as an expert in your particular field. This achieves various purposes including getting your potential customers to stop by and visit on a regular basis because they’re interested in what you have to say. What’s even more valuable is if your content is compelling enough that the reader shares it with their friends and family that can be incredible source call of revenue for your Company if managed correctly.
Confused about what all of this means? Don’t worry we take care of it all for you, that’s what we do. Let’s meet, our consultation is FREE. We will help you discover the best course of action to achieve your business goals.