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Facebook Ups Ad Features, More Controls For Advertisers

Over the next month, Facebook plans to add new features to its “dynamic” product ads, including cross-selling abilities and Audience Network availability.“We’re expanding the capabilities [of dynamic products ads] to also help [advertisers] send targeted product ads outside of Facebook, as well as suggest related products that people might be interested in,” said Kelly Graziadei, director of ads product marketing.Since its debut earlier this year, the dynamic product ads feature has let businesses show related products to Facebook users after they viewed a particular item, or added it to their shopping cart.In addition, businesses will soon be able to show products to users who have purchased … Read the full story by Gavin O’Malley

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