Facebook Ups Ad Features, More Controls For AdvertisersOver the next month, Facebook plans to add new features to its “dynamic” product ads, including cross-selling abilities and Audience Network availability.“We’re expanding the capabilities [of dynamic products ads] to also help [advertisers] send targeted product ads outside of Facebook, as well as suggest related products that people might be interested in,” said Kelly Graziadei, director of ads product marketing.Since its debut earlier this year, the dynamic product ads feature has let businesses show related products to Facebook users after they viewed a particular item, or added it to their shopping cart.In addition, businesses will soon be able to show products to users who have purchased … Read the full story by Gavin O’Malley |
People Spend 143 Minutes a Day on Social Media
We recently reviewed this article that we wrote over three years ago to see how the average usage of social media has changed. According to our study, there has been a 31% increase in the amount of time people send on social media, 109 to 143 minutes per day! Here is...