Policies and Procedures
For your peace of mind, because we DO NOT like spam, we will never share your information with third parties unless required to do so by law or requested by you. The information we collect from you will be used to maintain your services and to represent the quality of our work to others, such as in our online portfolio.
OWNERSHIP OF WEBSITE DESIGN
Upon completion of a custom website design and payment of web design and development fees, the client is the owner of the commissioned website. The client may continue to use the commissioned website to promote the client’s company or organization regardless of whether he/she chooses to continue further services with
OWNERSHIP OF WEBSITE DOMAIN NAME
Website domain names are leased from domain name registration companies. When
OWNERSHIP AND COPYRIGHT
All text and photos used as content in a commissioned website must be provided by the client (unless the client has hired
The initiation of a web design or development project requires a signed or electronically submitted signup form, payment of half of the initial web design/development fees (or payment in full if the entire project is $500 or less), plus the client logo or any other element that is required to be used in the design.
PROJECT TIMELINESS REQUIREMENTS FOR CLIENTS
Projects can be hindered if the client does not provide feedback or required elements in a timely manner, such as feedback on a design mockup, requested sitemaps, text to be used as content on the web pages, photos for either the design or for the content, the client’s logo, appropriate account login information, etc. For that reason, if
- MOCKUP FEEDBACK – If the client fails to give feedback on the design mockup within ten business days, by default, the mockup is approved. If the client later wishes to change the design, additional charges may apply.
- SITEMAPS OR PAGE NAMES – If the client fails to provide the requested list of web pages within ten business days, by default,
PaelDigital Marketing will assign page names. If the client later wishes to change these page names, additional charges may apply.
- CLIENT LOGO – If the client fails to provide a copy of an existing logo within ten business days, a substitute logo or company name graphic may be used. If the client later wishes to change the substitute logo or company name graphic, additional charges may apply.
- PHOTO TO USE IN DESIGN – If the client has requested the design include a particular photo, and the client fails to provide the required photo within ten business days, a substitute photo may be used. If the client later wishes to change the substitute photo, additional charges may apply.
- HOME PAGE TEXT –
PaelDigital Marketing will provide a content writer for homepage text. If for a period of ten business days, the client fails to be available for a telephone interview with the writer, then the writer will compose the initial text without having interviewed the client, that text will be automatically used, and the client may change it later himself using the content management system (CMS). If the client is available for an initial interview in a timely manner, then the writer will also provide one round of revisions after the initial text has been written. If, for a period of ten business days, the client fails to offer any feedback on the homepage text provided, then by default, that text is approved, and the client may change it later himself using the content management system (CMS).
- TEXT AND OPTIONAL PHOTOS FOR ALL OTHER WEB PAGES – Unless the writer has been hired for additional pages, it is the client’s responsibility to provide content for all other pages on the website. If the client provides all text (and optional photos) within ten business days, then
PaelDigital Marketing will add that content to the website. If the client fails to provide content for those pages within ten business days, then PaelDigital Marketing will complete those pages with simple placeholder text such as, “ABC Client offers many XYZ Services. For more information, please contact ABC Client.” The client will have the ability to add a complete content later using the content management system (CMS).
- OTHER ELEMENTS OR ADMINISTRATIVE DUTIES – There may be other elements required such as passwords for existing domain names, etc. Regardless of what elements may be required, if the client cannot or will not provide the required element or information within ten business days,
PaelDigital Marketing reserves the right to make substitutions, leave elements out, or take other actions in order to complete the project.
HOW CONTENT MAY BE SUBMITTED
All content must be submitted electronically via email (Webcontent@paeldigitalmarketing.com) Contact Relation Manager (CRM) at projectocafe.com. Text must be selectable as actual text rather than as flattened images. Both text and photos/graphics must be clearly labeled with the name of the page on which they will be displayed. Content may not be submitted via fax or paper copies. Exceptions to this policy must be approved in advance and may incur a surcharge.
HOW MUCH CONTENT MAY BE SUBMITTED PER PAGE
Due to web page load time considerations and the flat rate charged for web pages, there is a limit on what can be included in a single web page. A web page can hold the equivalent of about 2 pages of the content that would typically fit on an 8 ½” x 11” piece of paper. If the content is straight text without any pictures, tables, graphs, etc., this equates to a maximum of 2000 words. If there are pictures, or tables, etc., then less text will fit. Additionally, a web page may include up to a maximum of photos per page. The number of pages would be determined when designing
HOW REVISIONS TO A WEBSITE DESIGN ARE HANDLED
We take pride in providing awesome design, and our clients are extremely pleased with the design we create for them. However,
The web design signup form is the contract that describes the look a commissioned web design project will achieve. Design preferences, such as the look of the site, the color scheme, the functionality, monitor resolution preferences, etc. should be specified at that time, prior to the commencement of any design work. If any design preference stated in the web design signup form was not met, the adjustments will be made free of charge. If the client develops preferences or changes his/her mind after the completion of the work, adjustments will be made by the hour at $90.00 per hour.
DESIGNS FOR SUBPAGES
Unless otherwise specified in the design contract, subpages of any website will use the same design as the homepage. Mockups are not provided for subpages. Formatting requests for sub-pages will be considered but will not be guaranteed. If the client requires specific looks or formatting for subpages, this request should be made at the time of the initial contract and may incur additional fees.
WEBSITE UPDATE REQUESTS/MAINTENANCE REQUESTS ARE HANDLED
Clients who have signed up for a maintenance plan receive discounts off the web designer’s hourly rates for website updates. The standard half-hour maintenance plan is enough time to add about five photos and a few paragraphs of text. Clients on a
Monthly maintenance plan fees are separate from hosting fees and may be canceled at any time. (See details under the Termination of Services section.)
HOW TECHNICAL SUPPORT IS HANDLED
Clients whose websites are hosted by
A CLIENT’S ROLE
Self-supported websites (
If a client fails to protect the security of the server as described above, the client’s account is in jeopardy of possible termination.
PROJECT FEES ‐ One‐half of the initial website design and development fees is due upon project initiation. Upon project completion, the remaining balance is due in full within five business days.
GOING LIVE ‐ Once the remaining balance is paid in full, the completed website will be moved from the staging server to the client’s server so the website will go live. After the new website has been live for 48 hours,
FAILURE TO PAY ‐ If the balance on a completed project or monthly retainer has not been paid within ten business days, a 10% penalty will be added. For example, if the remaining balance on a completed project is $1,000, and that balance has not been paid within ten business days, the new balance on the complete project will automatically be increased to $1,100. Balances that are not paid within 30 days will be reported to a credit bureau. Balances that are not paid within 60 days will be turned over to a collections agency.
FAILURE TO PAY O ‐ If the balance on a completed project or monthly retainer has not been paid within ten business days, a 10% penalty will be added. For example, if the remaining balance on a completed project is $1,000, and that balance has not been paid within ten business days, the new balance on the complete project will automatically be increased to $1,100. Balances that are not paid within 30 days will be reported to a credit bureau. Balances that are not paid within 60 days will be turned over to a collections agency. All goods remain the property of the Company until paid for in full.
MONTHLY FEES ‐ Payment for monthly services such as Hosting, and Maintenance are due every month on the same date as the initial payment.
If a billing error is noticed, the client should immediately contact