Facebook Ups Ad Features, More Controls For AdvertisersOver the next month, Facebook plans to add new features to its “dynamic” product ads, including cross-selling abilities and Audience Network availability.“We’re expanding the capabilities [of dynamic products ads] to also help [advertisers] send targeted product ads outside of Facebook, as well as suggest related products that people might be interested in,” said Kelly Graziadei, director of ads product marketing.Since its debut earlier this year, the dynamic product ads feature has let businesses show related products to Facebook users after they viewed a particular item, or added it to their shopping cart.In addition, businesses will soon be able to show products to users who have purchased ... Read the full story by Gavin O'Malley |
The Complete Guide to AI Agents: How Autonomous AI Can Save Your Business Thousands
What Is an AI Agent? (And Why Everyone's Suddenly Talking About Them) An AI agent is a software system that can perceive its environment, make decisions, and take action to accomplish a goal—without needing a human to guide every single step. Unlike a traditional...
